The Nigerian Communications Commission on Sunday warned telecommunications operators against flouting its directive and sending subscribers unsolicited text messages.
In a statement issued in Abuja on Sunday, the Director of Public Affairs, NCC, Mr. Tony Ojobo, said the regulatory agency was ready to protect subscribers from the nuisance and irritations of unsolicited text messages and calls from mobile network operators.
Ojobo noted that in spite of earlier warnings to telecommunication service providers to activate their Do-Not-Disturb facility which gives subscribers the freedom to choose the messages they receive, the commission was still inundated with complaints by subscribers of continuing text harassment by operators.
The direction issued to industry operators to activate the 2442 Do Not Disturb short code took effect from July 1, 2016.
The NCC spokesman explained that the direction mandated the operators to take immediate action which would allow subscribers to take informed and independent decisions on what messages to receive from the networks.
He observed that industry compliance didn’t seem to have matched the seriousness of the direction thus, compelling the commission to issue a final warning to the operators.
According to Ojobo, the direction takes into cognisance the broad range of services, which include banking/insurance/financial products, real estate, education, health, consumer goods and automobiles, communication/ broadcasting/ entertainment/ IT, tourism and /leisure, sports, religion, and directed the operators to give the necessary instructions and clarifications that will enable subscribers subscribe to a particular service/services/none at all.
Ojobo called on the service providers to comply with the direction as further complaints from the subscribers would be taken as serious infractions to a major regulatory intervention by the commission.